Start Online in 2018

Have you ever wondered why to start online? Is it worth transferring your thoughts to the forum and start creating your own page? If you are still hesitating or would like to know more, I am inviting you to my article.

A practical guide

The world is facing new challenges and technologies.

By creating a website, you create a new window for the entire world and new perspectives for your business. You have a lot of possibilities to create your own individual site that will represent your company all over the world.

Choose The best way to create a blog, a business or ecommerce website!

  • WordPress is the most popular CSS for most bloggers and is used for designing simple websites.  
  • Advantages: Easy, Community (Support), Plugins (free), Templates(thousands), Menu Management (can be modified) Non -Standard fields (additional labels, categories or description)
  • Disadvantages: Modification requires knowledge of PHP, Graphics modification requires knowledge of HTML and CSS, Plugins and Efficiency, PHP Security, Tablets and Graphics Formatting, SQL Queries more complex

 

  1. To Create a Website with WordPress (or Joomla and Drupal), using One Click Installation:
  1. Start now https://wordpress.com
  2. Log in to your hosting account (Bluehost).
  1.         Go to your Control Panel or “cPanel”.
  • Look for the “WordPress” icon.
  1.         Choose the domain where you want to install your website

 

  1. Using a Website Builder – without needing any technical knowledge

http://www.top10bestwebsitebuilders.co.uk/

  1. Wix.com
  2. Site Builder.com
  3. Weebly  
  4. GoDaddy   
  5. 1&1        
  6. Site 123         

 

Which CMS features are important?  

  1. Simple design modification
  2. Easy to use administration
  3. Good technical support
  4. Large number of plugins
  5. Speed and efficiency
  6. HTML5 and CSS compliance
  7. Clear PHP code
  8. Good SEO support
  9. Extended functionality

 

Create your own web from basic and use HTML and CSS.

You can find lots of blogs and tutorials which help you to get all the information and teach you how to start.

  1. My favourite tutorial is: https://www.w3schools.com
  2. My favourite program which you can download and use is: http://brackets.io

 

It is free, full featured, and supports many extensions that make it even more powerful. You should give it a try before you spend money on a paid editor.

  1. Why is valid HTML important to everyone?
  1. The Web works with valid and invalid HTML.
  2. Invalid HTML affect everyone who uses the Web.
  3. It is important to write HTML to standards
  4. When standards are not followed, everyone loses.

 

When we think about the unique characteristics of the web as a marketing medium You have to take into consideration the following facts:

 

 

  • HOSTING YOUR WEB

 

 

 

  • Top 10 Best Free Domain Hosting 2017

 

  • Free web hosting services vary greatly. Some give you a tiny amount of free hosting space, some give you a free website template and editor and a free subdomain, and others let you create a free website but you will have advertising on your website.
  • http://www.webhostingbest10.com/free-web-hosting

 

  1. FIND YOUR DOMAIN NAME

        https://support.wix.com/en/article/checking-if-a-domain-name-is-available

        https://www.temok.com/blog/13-tips-for-choosing-a-domain-name-2017-edition/

Your domain name is more than just a URL – it’s truly one of the most essential elements                    of your online business.

  1. Make It Brandable
  2. Keep It Short
  3. Pronunciation Matters
  4. Keywords Can Help
  5. Skip Hyphens and Numbers
  6. Brand Consistent


  1. HOW IMPORTANT IS SOCIAL MEDIA

https://www.growthgurus.com/blog/business-brand-need-understand-importance-social-media/

Why do you need to understand the Importance of Social Media

Let’s face it, it’s 2017 and we all have a pretty good understanding of social media and how it works, right? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you’re a social media guru?

Allow us to illustrate the true importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game. We value the importance of social media so much, we’ve even written a free downloadable white paper on the topic that includes the contents of this blog, benefits of social media, content tips and a social media strategy guide.

What and Why Social Media?

Let’s go back to the drawing board. What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.

Now, look at social media marketing.  Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.

The two seem to go together.  But you may still be wondering, why social media?  

‘‘Social networks are one of the fastest growing industries in the world’’.  

This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However, with a projected 25.0% annual growth over the next 5 years, it is time to start investing in social media if you haven’t already.

 

  1. ANALYSE WHAT IS IMPORTANT IN MY WEB

https://articles.bplans.com/the-6-most-important-web-metrics-to-track-for-your-business-website/

  1. a) Control  

One of the key incentives for marketing online is that you have a complete dominance and control over your website and content. You regulate and oversee the type of content you want to market and produce.

  1. b) 24 Hour Access

One of the prime advantageous characteristics of the internet is that it is accessible 24 hours a day, as long as you have a service provider. It makes communication faster, more accessible, and also more efficient. It helps individuals and businesses from geographically segmented countries to collaborate, interact, and share their ideas. As consumers have boundless access to a wider market, they are given the time and freedom to make informed decisions before purchasing a product. E-commerce (electronic commerce or EC) is the buying and selling of goods and services over an electronic network, primarily the internet.

  1. c) Fast and Reliable

The internet provides individuals with a wide scope of information at high speeds, thus enabling considerable benefits for all users. Browsing, downloading and uploading become more convenient and enjoyable for both businesses and consumers. Marketers use it as a tool to work productively, as advertising is more effective when the majority of your target audience is in instant reach via online applications. High speed and dependable broadband also mean that any online customer service offered should not suffer from internet downtime and speed issues. This is a huge positive for consumers and inevitably their first impression of your website is critical to how you are perceived in the future.

  1. d) Wide Audience

The internet provides a widely scoped platform with immeasurable resources and applications in which to communicate and reach out to the consumer market. Reaching a wide audience is also known as mass marketing. As a means of gaining an understanding of the buying public, you should conduct market research such as, studying statistics and buying trends or conducting surveys.

  1. e) Search Engine Optimisation

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages are displayed and ranked in accordance with the relevancy of your search. This is also known as Search Engine Optimisation or SEO for short. SEO is one of the primary marketing channels, it’s a process that allows you to tailor your website to the algorithms in which search engines use, so as to rank them in order of compatibility. This can be done by modifying your website using, for example, keywords, meta tags, content and backlinks. SEO is critical for driving traffic to your site.

  1. f) Search Engine Marketing

Search engine marketing is one of the primary functions in which to grow your business in an increasingly competitive marketplace. SEM is the process of marketing a business using paid advertisements which are displayed on search engine result pages (SERPs). Advertisers bid on keywords that users of Google, Bing or Yahoo might enter when searching for information, therefore, giving the advertiser the opportunity for their ads to appear alongside those results. In marketing, these are known as pay-per-click ads. Some are small, text driven ads and others are visual, and product based. For successful 9results, you should considerably identify keywords that you conclude are relevant to your business and that prospective customers are likely to use in search engines.

  1. g) Google Analytics

Google Analytics is a service which tracks and reports traffic to your site. It analyses your website and identifies poorly performing pages or otherwise through systems known as funnel visualisation. This ingenious tool also tracks the geographical location of visitors and for how long they stayed on your site. Google Analytics e-commerce can track and record your sales activity and also your performance in terms of revenue, amongst many other tools. This tool is imperative for developing a commercially successful business.

 

SOCIAL MEDIA AND MY WEBSITE

How can I transform my web page to a dynamic and interactive web platform?

It is now possible to create a social media site that does not only attract new businesses but also foster relationships and create opportunities for other people.

Every day, we see another social media site pop up with the claim to become the new Facebook or the new Instagram. Even more, we are bombarded with jargon such as likes, comments, shares and viral content — words that previously never had any significance in the grand scheme of things.

But internet entrepreneurs are not giving up on the dream to create their own social networks using newer ideas and strategies. According to get2growth, there are about 472 million entrepreneurs worldwide running 305 million start-ups annually, out of which 1.35 million are internet based.Some of these entrepreneurs, who run social media networks, have found that the proven path to success is to have an intuitive idea plugged into a quick go-to-market strategy.

  1. A) https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/

Facebook jumped by 60 million monthly active users from 1.94 billion in March 2017 to 2.01 billion as of June 30, 2017 (Later updated to 2.07B). The rate of growth seems to continue at 20 million active users per month. So, by the end of the year, we should see 2.1 billion Facebook monthly active users.

Here’s the graph of top 15 social networking sites in the world. As you can see Facebook is leading the pack with a huge margin in front of Youtube. Then there’s another gap of equivalent size to Instagram on the third place.

 

 

 

EMAIL AS A TOOL FOR MARKETING

This method allows us to promote our product or service by using an email. It allows businesses to keep customers informed about the latest offers of their service or sending them offers especially for the customer’s birthday. This also allows the business to customize who their customers are at the same time. The two major advantages of this method of marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.

https://www.thebalance.com/email-marketing-2948346

ANALYTICS

https://kirstyhdigitalmarketing.wordpress.com/2016/04/19/outline-the-stages-of-analysis-development-implementation-and-control-of-digital-marketing-campaigns/

The stages of analysis, development, implementation and control of Digital marketing campaigns

Analysis: Analysis in a campaign is the very first steps in a campaign. This is when the group will decide on a target market. Discuss whether the campaign will be aimed at a specific age or not. What digital vehicles will have to be used and who will oversee them. This is when you can discuss the goals of the campaign. This is when all research must be also done. Research could include things like looking up other similar campaigns or looking up Google to get the information needed.

Development: To make sure that the campaign would meet the business requirements, good team work is needed. This means having meetings, e-mailing and helping each other out. The development stage is very important when talking about search engine optimisation and research will have to be done in order to understand what SEO is. However, search engine optimisation can take a lot of time, therefore, it is advised to only use it if the campaign will be big and long lasting. In this stage, you must be able to attract people to your social media sites. The information you are delivering to the viewers will have to be interesting to keep them coming back to read more. It is also important that you are updating the social media pages often also. A survey could be completed here and given out to your target market in order to see what they feel and what they want.

Implementation: This is when all findings are put together and then begin to put these findings into action. You need to have planned what you will be posting onto the social media sites you’ve used. This will be the stage in which you launch the social media pages. This is also when you must pick pictures to be posted online or even creating a logo. This is a stressful stage as it will determine whether your social media pages fail or have a great success. Teamwork is very important in this step.

Control: In order to have control of social media pages it is important that you share relevant pages or websites onto your page. This is when you will find out if your campaign was a success or failure. You will find out at this stage if all goals have been reached.

 

I will soon let you discover more benefits and secrets of creating your website.

Comments and feedback are very welcome.

Margo 🙂

 

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